News list

  • jan-baborak-ZKOwF_J-3rw-unsplash
    The hashtag guide for all of social media

    It’s been drilled into our system that hashtags are the way to go for any marketing on social media. However, how does one create hashtags for every single social media account on a daily basis? How do we make new ones for each product or service that we launch? Should we be changing hashtags every other day?

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  • Glocal
    How to go from local to glocal, digitally?

    Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

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  • consulting_placeholder
    Three Social Media Hacks for the Busy Entrepreneur

    The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.

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“When you are in the highly competitive automobile accessories industry you know the image you have to project to people. You have to be highly alert for prospective customers and keep emerging on various strategies for acquiring customers, engaging them and retaining them. Arete has been our marketing partner since 5 years now, and comes out with the best of the solutions, quite innovative and engaging, giving us what we want.”

Kavish Chopra
Founder , Laxman Car Accessories

It was an instant click between my mentor Padmaja and me. I deeply connected to her sense of passion and fulfilment that she feels towards her work. With more than 6 years in corporate job, a decision to take up my passion for sketching more seriously, and become a full-time professional artist, was exciting and at the same time nerve-wracking to think about going down the path of entrepreneurship! Padmaja was there to lend a supportive shoulder and helped me move past that phase. I was soon preparing for my very first exhibition, and I was glad to have her as a sounding board. She made me realise the importance of paying due attention to the seemingly little things. She was there to give me the boost of confidence just when I needed it the most.

Sudeshna Sinha
Hr Head and Creative Artist, Entrepreneur